Hello Everyone,
First and foremost, I want to apologize for the silence from our leadership team recently, but I assure you that going forward, there will be more communication from us.

As we enter the second half of 2024, I'd like to reflect on the first part of the year. The consulting industry in Sweden is currently facing a tough period with decreased demand for consultants, pricing pressures, and the introduction of a new law coming into effect in September. This has posed challenges for many consulting firms, including Sebratec.

During this time, as CEO, I've had to make many important and difficult decisions to ensure our long-term sustainability and success. One of the outcomes of these decisions was reducing our Management Team earlier this spring to align with our costs. After extensive analysis, we decided to temporarily pause certain initiatives in 2024, which we plan to resume in 2025 or as soon as the market conditions allow. The areas we scaled back on were within marketing and recruitment. Unfortunately, this meant that our colleagues Troy Johansson, Linus Jonsheden, and Oscar Johansson had to leave Sebratec to pursue new opportunities. They are talented individuals whom we wish all the best and hope to work with again in the future.

Spring wasn't without its positives. One of our challenges was to onboard new Business Managers, and after a lengthy process, everything fell into place just before summer. We now have three Business Managers in place, establishing our sales organization and leadership, which will have significant impacts in the coming months and years.

You're probably wondering about the outlook for autumn. With autumn approaching, we have started to see positive changes and experienced small yet meaningful progress. There's increased optimism among our clients, with a noticeable shift in how our services are being sought after, and our dialogues are now more positive than they were just a few weeks ago. In many cases, we're receiving feedback that our consultants deliver high-quality work with excellent results. Thank you all for your dedication and hard work; it motivates us and gives us the confidence to continue meeting our clients and making more deals.

As CEO, I am optimistic about the latter half of 2024 and believe the market will gradually improve, setting the stage for a strong 2025.

Once again, a big thank you for the work you do with our clients. Lastly, please keep an eye on our intranet because by the end of next week, we will release all the activities planned for this autumn at Sebratec. As a big hockey fan, I'm eagerly looking forward to Frölunda's season opener on September 21st. The first four people to sign up for this event will receive a personalized team jersey.

Until we speak again, I wish everyone a great start to autumn!

Best regards,
/Tony